What does Dakota Johnson’s latest campaign with Calvin Klein reveal about her evolving image? The Spring 2026 campaign, released on March 9, showcases Johnson nearly nude, promoting the brand’s undergarments and denim line while exploring themes of confidence and comfort.

The campaign video features Johnson in a series of bold looks, emphasizing a sense of freedom and self-assurance. Johnson herself stated, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.” This sentiment resonates with the campaign’s focus on comfort in private spaces.

Directed and photographed by Gordon von Steiner, the campaign highlights Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines. Johnson, now 36, has been in the public eye for years, previously appearing in the film “Materialists.” She is also set to make her directorial debut with the upcoming project “A Tree Is Blue.” Additionally, she will serve as an executive producer for her film “Verity,” expected to release later in 2026.

Johnson’s personal life has also garnered attention, particularly her past relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, hinting at a new chapter in her life.

Calvin Klein, known for its provocative advertising campaigns featuring big stars, has launched this campaign globally across its retail sites and social platforms. The promotion aims to resonate with audiences, reflecting the brand’s enduring appeal. In the three months leading to December 2025, Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion, underscoring the brand’s strong market presence.

As the campaign continues to unfold, it will be interesting to see how it impacts both Johnson’s career and Calvin Klein’s brand image. The themes of confidence and comfort are likely to resonate with consumers, especially in today’s fashion landscape.

Details remain unconfirmed regarding the full extent of the campaign’s reach and its reception among audiences. However, the initial response suggests that Dakota Johnson’s collaboration with Calvin Klein is poised to make a significant impact in the fashion world.

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Dakota Johnson stars in Calvin Klein’s Spring 2026 campaign, which emphasizes comfort and a timeless quality in fashion. The campaign, directed and photographed by Gordon von Steiner, showcases new denim and underwear designed for comfort, launching globally on March 9, 2026.

The campaign features several key pieces, including the Perfectly Fit Ultralight Bra, which is designed with spacer cup technology, and the Archive High Rise Slim Jean, known for its high-rise body-skimming fit. Additionally, the Baggy Jean offers a relaxed, laid-back silhouette, aligning with the campaign’s focus on comfort and confidence.

Johnson expressed her admiration for Calvin Klein’s products, stating, “Calvin Klein jeans and underwear have a timeless quality that makes everything feel right the moment you put them on.” This sentiment resonates with the campaign’s philosophy of celebrating comfort, freedom, and a ‘less is more’ approach to fashion.

In her remarks, Johnson also highlighted the liberating feeling of being alone at home, saying, “When a woman is alone at home working or reading or doing whatever, it can feel quite liberating and sensual.” This perspective aligns with the campaign’s message, which encourages women to embrace their individuality and confidence.

Calvin Klein, founded in New York in 1968, has established itself as one of the world’s leading global fashion lifestyle brands. The brand reported $9 billion in global retail sales of Calvin Klein products in 2024, reflecting its significant impact on the fashion industry.

Johnson, who is known for her stylish choices, reportedly owns around 30 pairs of Calvin Klein jeans, further illustrating her connection to the brand. The campaign is now live on Calvin Klein’s official website and social media channels, allowing fans to engage with the new collection.

As the campaign unfolds, it remains to be seen how audiences will respond to the blend of comfort and style that Johnson and Calvin Klein are promoting. Details remain unconfirmed regarding future collaborations or additional promotions related to this campaign.

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