SNA Displays has partnered with Kevani to debut the largest digital out-of-home (DOOH) display in South Bay, Los Angeles, measuring an impressive 61’5″ tall and 40′ wide. This monumental installation processes approximately 3.6 million pixels, offering a vibrant canvas for advertisers in one of LA’s most dynamic locales.
Located in a prime area, the display boasts a total digital canvas of 2,450 square feet, making it a powerful platform for brands looking to make a lasting impact. Kevin Bartanian, CEO of Kevani, emphasized the significance of the location, stating, “Nexus’ prime location and cutting-edge creative capabilities make it a powerful platform for brands looking to make a lasting impact in one of LA’s most dynamic locales.”
In addition to the DOOH display, the National Retail Federation (NRF) recently unveiled a new video production studio featuring a 1.2 mm BRILLIANT Interior LED videowall from SNA Displays. This studio is designed for broadcast-quality production, measuring approximately 6’8″ tall by 11’10” wide and processing 4.7 million pixels.
The NRF studio is equipped with three cameras for multi-angle shots and a high-end production desk, enhancing the quality of content produced. Craig Sholder, SNA Displays’ West Coast sales director, noted, “The exceptional clarity and scale that Nexus offers is a huge benefit for advertisers.”
As SNA Displays continues to innovate, the company is shifting its focus to smaller-ticket, high-margin products amid uncertainty among grassroots customers. This strategic move reflects a broader trend in the industry as companies adapt to changing market conditions.
Yesco provided LED installation services for the DOOH display, ensuring that the installation meets the high standards expected in such a competitive environment. The collaboration between SNA Displays and Kevani marks a significant milestone in the evolution of digital advertising in Los Angeles.
With the launch of these new technologies, observers are eager to see how brands will leverage the capabilities of these displays to engage consumers in fresh and innovative ways. The potential for creative storytelling through digital signage is vast, and the industry is watching closely as these developments unfold.
Details remain unconfirmed regarding future projects or expansions related to this partnership, but the excitement surrounding these advancements is palpable.
