The Royal Challengers Bengaluru (RCB), one of the most valuable franchises in the Indian Premier League (IPL), is poised for a monumental shift in ownership. Diageo, the current owner through its subsidiary United Spirits, has set a deadline of March 31, 2026, for final bids on its 65% controlling stake in the team. This sale could fetch an astounding $2 billion, a figure that underscores the franchise’s immense value and popularity.
Currently, two main parties are competing for the purchase: a consortium led by EQT and another group spearheaded by Ranjan Pai, Kohlberg Kravis Roberts and Co. (KKR), and Temasek. This competitive bidding environment highlights the franchise’s allure, especially following a remarkable 73% revenue surge after their title win in 2025.
Previously, the Glazer family and Adar Poonawalla expressed interest in acquiring RCB but have reportedly maxed out their offers at $1.8 billion. This indicates the intense competition and high stakes involved in the bidding process, as potential buyers recognize the franchise’s status as a premier sports property in the subcontinent.
The IPL season is set to commence on March 28, 2026, with RCB facing off against Sunrisers Hyderabad in their opening match. This timing adds urgency to the ownership transition, as fans and stakeholders alike are eager to see how the new ownership will shape the team’s future.
Despite its significant role in promoting the Royal Challenge Indian whisky brand, Diageo views the franchise as non-core to its primary business interests. This decision to divest comes at a time when RCB is considered potentially the most popular team in the lucrative IPL, making the upcoming sale even more impactful.
As the deadline approaches, the anticipation surrounding the bids continues to grow. The outcome of this sale could redefine the landscape of cricket in India, as new ownership may bring fresh strategies and investments to enhance the team’s performance and fan engagement.
Details remain unconfirmed, but the implications of this ownership change are vast, not only for the franchise but for the entire IPL ecosystem. The next few weeks will be crucial in determining the future of the Royal Challengers Bengaluru and its place in the hearts of cricket fans across the nation.
