As the excitement builds for the upcoming 2026 T20 season, a significant partnership has emerged that promises to reshape how fans engage with the game. Just before the season kicks off, CREX has been announced as the Official Fan Engagement Partner for the Delhi Capitals, a collaboration that aims to enhance the cricketing experience for millions.
This partnership is set to introduce real-time, interactive experiences during all matches, allowing fans to immerse themselves in the action like never before. Through the CREX app, supporters can participate in quiz-based contests for free, with the chance to win exclusive rewards such as team merchandise, signed memorabilia, and coveted match tickets.
Purshottam Rawat, CEO of CREX, emphasized the evolving nature of cricket viewership, stating, “Cricket today is no longer a one-screen experience. Fans want to be involved in every moment of the game.” This sentiment resonates deeply in a world where digital engagement is becoming increasingly vital.
Sunil Gupta, CEO of Delhi Capitals, expressed his enthusiasm for the partnership, saying, “We are delighted to welcome CREX as our Official Fan Engagement Partner for the 2026 season.” He further noted that this collaboration allows the team to deepen its connection with fans, highlighting the importance of creating a digital-first approach in the Indian T20 league.
With over 100 million downloads and 20 million monthly active users, CREX has already established itself as a leader in fan engagement. The platform recorded an impressive 213 million minutes of user engagement, showcasing the appetite for interactive content among cricket enthusiasts.
The partnership not only aims to transform passive viewership into active participation but also underscores the growing importance of digital fan ecosystems. By merging live sports with gamification and immersive engagement, CREX and Delhi Capitals are setting a new standard for how fans experience cricket.
As the season approaches, fans can look forward to accessing these innovative experiences through the CREX app during matches, bringing them closer to the action and the team they love.
This collaboration represents a significant step forward in the realm of sports technology, as it seeks to enhance the overall fan experience in a meaningful way. With the T20 season on the horizon, the anticipation for this new chapter in fan engagement is palpable.
For those involved, this sequence of events matters greatly. Fans will no longer just watch the game; they will actively participate, fostering a deeper connection with the sport and their favorite team. The future of cricket viewing is here, and it promises to be more engaging than ever.
