Dakota Johnson’s Bold New Campaign
What does Dakota Johnson’s latest campaign with Calvin Klein reveal about her evolving image? The Spring 2026 campaign, released on March 9, showcases Johnson nearly nude, promoting the brand’s undergarments and denim line while exploring themes of confidence and comfort.
The campaign video features Johnson in a series of bold looks, emphasizing a sense of freedom and self-assurance. Johnson herself stated, “I love that this campaign celebrates being comfortable, free and sexy on your own terms. Sometimes, a woman just BEING is the sexiest thing.” This sentiment resonates with the campaign’s focus on comfort in private spaces.
Directed and photographed by Gordon von Steiner, the campaign highlights Calvin Klein’s Ultralight and Icon Cotton Modal underwear lines. Johnson, now 36, has been in the public eye for years, previously appearing in the film “Materialists.” She is also set to make her directorial debut with the upcoming project “A Tree Is Blue.” Additionally, she will serve as an executive producer for her film “Verity,” expected to release later in 2026.
Johnson’s personal life has also garnered attention, particularly her past relationship with Chris Martin, which ended in June 2025. In January 2026, she was spotted holding hands with singer Role Model, hinting at a new chapter in her life.
Calvin Klein, known for its provocative advertising campaigns featuring big stars, has launched this campaign globally across its retail sites and social platforms. The promotion aims to resonate with audiences, reflecting the brand’s enduring appeal. In the three months leading to December 2025, Calvin Klein’s parent group, PVH, reported revenues of $2.3 billion, underscoring the brand’s strong market presence.
As the campaign continues to unfold, it will be interesting to see how it impacts both Johnson’s career and Calvin Klein’s brand image. The themes of confidence and comfort are likely to resonate with consumers, especially in today’s fashion landscape.
Details remain unconfirmed regarding the full extent of the campaign’s reach and its reception among audiences. However, the initial response suggests that Dakota Johnson’s collaboration with Calvin Klein is poised to make a significant impact in the fashion world.
